Im about to complete my MBA finally and have accepted offer for a management role with Tyroo Media , a STIG group company (which also owns Qusar Media,Zoomtra etc ).
Intrestingly Yahoo hiolds around 40% stake in Tyroo - with major competitors being Google Advertising Network apart from the host of such networks that have entered the indian online advertising market recently .
My role will be in the Business Development teamTeam -aka building relations with the advertisers and ensuring they maximise thier ROI and stick with us.
Its a dream job , though may pay lesser than the ICICI offer i have in hand. As they say - follow your passion, and everything else follows !
Sunday, January 20, 2008
Beware ! Indian Online Advertising Industry
Sunday, January 6, 2008
The New Era - Branding 2.0 & Social Media
A very informative slideshow made by Sampad from ManagementChords on Branding in the emerging Web 2.0 and social media era
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