Wah Taj ! - Wonder or Marketing Gimmick

So the results of the New 7 Wonders of the world global contest are finally out - and our own Taj Mahal is on the list ! Party time folks? Hold on.... did you get it wrong? Who is behind this global accceridation? In the presence of a beaming Bipasha Basu, Emperor Shah Jahan's Taj Mahal was declared one of the Seven Wonders of the World - on the basis of a global poll attracting nearly 100 million voters - at a glittering ceremony in Lisbon on Saturday. The catch;the poll,verdict and organisers have no official standing - UNSCO has distanced itself from the entire process

The real winner of the campaign arguably is New 7 Wonders, a not for profit organisation started in 2000 by Swiss author filmmaker Bernerd Weber. Besides the massive publicity it generated, it also netted millions of dollars through SMSes and phone calls as well as sale of merchandise (as high as $23 for a t-shirt). It also earned heft revenuesfrom sponsors around the globe.

Now that's what one calls a true blue marketer ! A scam or a boon to the travell industry - the jury is still out