Thursday, December 27, 2007

Here Comes Another Bubble



Amazingly well done light take on the so called Web2.0 bubble. Njoy !

Thursday, December 13, 2007

Online Forums -The Power Of Information Exchange

There was a time- and there is this time. Its amazing how much technology can improve and assist in making life easier for users !

Am refferring to world of internet in general and the concept of online forums in specific.

There are a few i personally am hooked on to

MBA Aspirants Forum
Reliance Mobile Forum
Ahmedabad City Forum
HR FORUM
SEO Forum

You must have visited many, been part of few and got hooked on to one or two.Its everywhere and it amazes me how it facilitates free flow of information and knowledge and breaks down barriers to communication.
You no longer need to wait till u catch hold of a friend's friend to get the information you were seeking. You no longer need to make your critical decisons based on half baked knowledge and rumours


Well i was so hooked on to this concept that i myself initiated one for ICFAI -my MBA institute and its roaring with 2000 members with amazing flow of highly classified informations already !


All you need to do , is to login to the relevant online forum and ASK ! soon u shift mode from just asking to sharing , and join the world of online communities !

Which ones do u visit regularly?

Sunday, November 25, 2007

EarthQuake Rocks Delhi/NCR-26th Nov 4am

My midnight sleep was broken by surprise earthquake tonite !

Yes ! I thought it was a bad dream, but seems its news !

26th Nov early morning at 4am , there was an earhtquake of light intensity, which was also experienced by the occupants in/around Gurgaon.

Dont Worry , everything is as Normal here as much in rest of India.

btw = any chances of this one being spill over of recently reported Indonesian earthquake?

Friday, November 16, 2007

Rocker's League - Rock on IBS !


IbsRocks is a Community for students and alumni of IBS across all centers.


History is in making with launch of Rocker's Cricket League – a first of its kind in IBS fraternity.


With the placements season for the Senior batch reaching its penultimate phase, there is a festive mood on the campus. We observed everyone playing gully cricket at their backyards. So we thought its time now for some real action! It's time now for the boys to be Men !


Registrations closed on 15th Nov and we are all set for the event to be held on 25th Nov & 2nd Dec 2008 at Chiranjeev Ground , Gurgaon.


This event would witness drama and fun of the highest order, but would also be a great opportunity for the Junior batches to get close to their seniors and counterpart from other campuses.

Tuesday, August 14, 2007

Hail The Consumer !

Exceeding customer's expectations and deleighting the customer are some of the constituents of Customer Satisfaction. Its a much hyped and well leveraged marketing terminology.

Yeah i woudnt call it a management terminology , coz its more of words than substance.India deserves a special mention when we speak of customer satisfaction - simply as an example of what not is customer satisfaction ! Companies like Starbucks , Dell and Carrefour have proved that if implemented honestly and effectively customer satisfaction can be a vital weapon in any marketer's armour - a diffrentiation tool which cuts across the clutter of being "better" - and makes the service "Different" and "Delightful".

With globalisation and influx of foreign brands in India , we witness Indian companies making a shift from the Selling Concept to the Marketing Concept. However little do they realise that customer service is an atitude rather than a process. Processes are important , but it's the atitude towards the consumer , the sensitivity which the support staff show and the understanding of the importance of the Customer that they posses - is what results in a good customer service. Few weeks of ocnditioned brainwashing through highly structured training modules , does not help improve customer service. It rather frusturates the customer more , since the service metted out becomes moe mechanical and insensitive. The processes become the end goal rather than the actual goal of the process design !

Flexibility and senstivity is something that Indian customer service propents certainly lack. Unless the atitude can be changed or conditioned - no amount of training or processes can lead to a "Delighted Consumer" .

Hail the Consumer !

Saturday, July 28, 2007

In Defence of IBS-Gurgaon, AICTE Fiasco

Background- The All India Council for Technical Education (AICTE) — the body that regulates technical
education in India — has decided to approach state governments and ask them to
close unapproved institutions, including several premier B-schools and technical training institutes, operating in their regions. http://www.ibsrocks.com/forum/ibs-g-on-aicte-s-hit-list-t480.html

This article brings to fore the great Indian MBA Dilema once again (notably just at the time students start filling Mba forms.

The Issue - Institutes like ISB,Gr8 Lakes, ICFAI. IIPM , CHRIST , not having AICTE approval to run their MBA courses. AICTE thus is unhappy that they are not getting the due ego boost and respect, so they go ahead to ask state governments to close down such institutes.

Now thats something really uncalled for. Id once again like to clarify few things wrt this issue

1. AICTE approval is voluntary and not mandotory

2. Universities or deemed universities DO NOT require AICTE approval in the first place as they fall under UGC which offers DEGREES. AICTE is meant for approving DIPLOMA's equal to degrees. So while an IIM needs AICTE , a SYMBI or NMIMS or ICFAI for that matter DOES NOT SEEK AICTE approval , as they are under UGC

3. ISB or gr8 lakes offer 1 yr diploma courses , which AICTE cannot approve anyways , as they cover only 2 year course.So its actually doesnt make sense for AICTE to ask them to close down. Do they mean to say 1 year courses are not relevant? thats a separate issue and they better leave it on INDUSTRY forces to decide that !

4. AICTE has 800+ approved institutes under it , most of which are so poor in terms of infrastructure , faculty base or student quality , that AICTE would do much better regulating them rather than creating just baseless outrageous claims !

5. At end of the day MBA is about INDUSTRY....no piece of paper (wether AICTE or UGC for tht matter) can gurantee one a place in the industry. So if the industry accepts an ISB or an IBS as a top notch institute - the students shoudl really not be a worried lot

Hope this helps. Aspirants are advised not to press the panic button, dont loose focuss from preparations.... !

Wednesday, July 18, 2007

Adsense Refferals- It Pays !

Google Adsense Referrals now has host of advertisers in various categories instead of just the google products(which nvr was a money spinner).

One advertiser i have used is by blackbooks2.com, under the business category - which is paying alomst $ 4 per referral (user has to signup for the website).

Now this beats the traditional adsense products like adsense for content/links or search. Makes them look peanuts ;-)

Hope other publishers too take advantage of this new product. Adsense beats all once again !